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What is joined-up marketing, and why is it better for B2B lead generation and sales? | Blog | Nutcracker Agency

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Sales & Lead Generation

What is joined-up marketing, and why is it better for B2B lead generation and sales?

Jul 30 2024 | 4 min read

Charles Scherer

Content Lead

Sales & Lead Generation

Practical Marketing: How to shorten the B2B sales cycle and close more of your pipeline

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Charles Scherer

Content Lead

Marketing

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Content Lead

News, Views & Opinions

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Jenny Knighting

CEO & Founder

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Jenny Knighting

CEO & Founder

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Jenny Knighting

CEO & Founder

Sales & Lead Generation

Worried your offering is too boring for serious lead generation? Good news - it isn't.

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Charles Scherer

Content Lead

Marketing

Nobody buys acronyms: how to sell something complex in B2B marketing

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Charles Scherer

Content Lead

Marketing

Looking forward: Unlocking growth in 2024

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Charles Scherer

Content Lead

Marketing

Looking back: The top marketing challenges of 2023

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Charles Scherer

Content Lead

Content Marketing & SEO

SEO and Storytelling - why can't one work without the other?

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Charlotte Delaney

Head of Content

Content Marketing & SEO

Greentech: does your ‘mission’ matter to your customers?

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Charles Scherer

Content Lead

News, Views & Opinions

Five greentechs that are making a difference

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Charles Scherer

Content Lead

Marketing

Why thought leadership will grow your Greentech business

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Charles Scherer

Content Lead

Marketing

How to grow your Greentech business

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Charles Scherer

Content Lead

Sales & Lead Generation

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Jenny Knighting

CEO & Founder

Marketing

Business Health and Nutrition

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Charles Scherer

Content Lead

Marketing

The Intangibles

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Charles Scherer

Content Lead

Sales & Lead Generation

Going for growth? 6 barriers and how to break them

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Charles Scherer

Content Lead

Content Marketing & SEO

The Nutcracker guide to B2B storytelling

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Charlotte Delaney

Head of Content

Marketing

Marketing for Manufacturers: The Good, The Bad and The Ugly

13 min read

Charlotte Delaney

Head of Content

Here’s how to reach people that you want to sell to, demonstrate your expertise, and start conversations that get business.]

Content Marketing & SEO

How to fill a new business pipeline using content marketing

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Jenny Knighting

CEO & Founder

Marketing

Bad Date Marketing: Why you might be putting off your prospects straight away

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Charles Scherer

Content Lead

Content Marketing & SEO

SEO for Small Businesses: it's how you fill your pipeline

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Alvin Kibalama

Senior Digital Marketing Manager

Marketing

'Sales' and 'Marketing' V 'Marketing and Sales'

3 min read

Jenny Knighting

CEO & Founder

Content Marketing & SEO

How to make prospects stop scrolling and look at your content

5 min read

Charles Scherer

Content Lead

Design

Why great design is essential to marketing for B2B manufacturing

5 min read

Charles Scherer

Content Lead

Marketing

B2B brand storytelling will grow your business: here’s how

5 min read

Charlotte Delaney

Head of Content

Design

5 Red Flags that your design isn’t working

5 min read

Jenny Knowles

Head of Design

News, Views & Opinions

Award-winning agency launches new digital brand

2 min read

Jenny Knighting

CEO & Founder

Marketing

Calls to Action (CTA) in B2B marketing: 7 things to remember

6 min read

Charles Scherer

Content Lead

Marketing

10 simple ways to market your business

7 min read

Charles Scherer

Content Lead

PR

Is your PR having an impact? The missing ingredient to your PR strategy

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Charles Scherer

Content Lead

Marketing

5 quick wins to elevate your brand

6 min read

Charles Scherer

Content Lead

News, Views & Opinions

A Q&A with Simon Crowther, CEO of Flood Protection Solutions

9 min read

Charles Scherer

Content Lead

b2b guide to thought leadership content image

Content Marketing & SEO

The B2B Guide to Thought Leadership Content (and why it is important)

7 min read

Charles Scherer

Content Lead

Social Media

How to build engaged communities on social media

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Charles Scherer

Content Lead

Sales & Lead Generation

7 Sales and Marketing tips for business leaders

6 min read

Jenny Knighting

CEO & Founder

News, Views & Opinions

A Q&A with Sam Goss, president of Amplifi Europe

10 min read

Charles Scherer

Content Lead

Social Media

How to find your target audience on social media

5 min read

Charles Scherer

Content Lead

Marketing

The B2B Customer Journey – what you need to know

7 min read

Charles Scherer

Content Lead

Content Marketing & SEO

8 tips for effective email marketing

8 min read

Charles Scherer

Content Lead

PR

Newsjacking: how to make your brand the story

6 min read

Charles Scherer

Content Lead

Content Marketing & SEO

13 must-have content tips for B2B brands

7 min read

Charlotte Delaney

Head of Content

We explore whether brands should be jumping on the metaverse bandwagon, and the marketing lessons business leaders can learn.

News, Views & Opinions

Why should businesses care about the Metaverse?

6 min read

Charlotte Delaney

Head of Content

Marketing

Marketing trends 2022: our free marketing guide is out now

2 min read

Charlotte Delaney

Head of Content

Marketing

Twitter’s billboard campaign reminded us of this great marketing tip

3 min read

Maia Cook

Account Manager

Marketing

Wordle: what can we learn from the web game’s viral success?

4 min read

Charlotte Delaney

Head of Content

Marketing

Here’s how your packaging design helps tell your brand story

4 min read

Jenny Knowles

Head of Design

Marketing

How brands use design to tell their story

6 min read

Jenny Knowles

Head of Design

If manufacturers can’t showcase their sustainable credentials, they are stopping people from buying from them. Here’s our top sustainable marketing practices for manufacturers.

Marketing

Top sustainable marketing practices for manufacturers

5 min read

Charlotte Delaney

Head of Content

We speak to Stepladder Co-Founder Lucy Mullins about her top tips for entrepreneurs, the biggest challenges she has faced and staying organised in the face of adversity.

News, Views & Opinions

Top tips for entrepreneurs from Stepladder Co-Founder Lucy Mullins

6 min read

Charlotte Delaney

Head of Content

PR

5 things manufacturers need to know about writing press releases

5 min read

Daniella Hitchin

General Manager

Marketing

Top marketing tips for manufacturers with Nutcracker CEO Jenny Knighting

6 min read

Charlotte Delaney

Head of Content

Marketing

5 manufacturing marketing strategies that drive sales

5 min read

Charlotte Delaney

Head of Content

Manufacturers need to push marketing up the priority list, or they’ll find it hard to survive. Here’s 7 reasons why manufacturers can’t ignore marketing.

Content Marketing & SEO

7 Reasons why manufacturers can’t ignore marketing

4 min read

Charlotte Delaney

Head of Content

Meta description: The secret to good storytelling in marketing is knowing what your customer is trying to achieve in the first place. But how can businesses find this?

Content Marketing & SEO

Storytelling in marketing: what’s your client’s happily ever after?

5 min read

Charlotte Delaney

Head of Content

In this blog, we explore some of the biggest B2B storytelling mistakes and explain how B2B brands can do better.

Content Marketing & SEO

5 common B2B storytelling mistakes and how to avoid them

5 min read

Charlotte Delaney

Head of Content

News, Views & Opinions

Top 5 manufacturing brands to watch in 2021

5 min read

Charlotte Delaney

Head of Content

Content Marketing & SEO

Selling magic beans: why storytelling matters in B2B marketing

5 min read

Charlotte Delaney

Head of Content

Content Marketing & SEO

6 Stats that show why storytelling is crucial for your content marketing strategy

2 min read

Charlotte Delaney

Head of Content

Content Marketing & SEO

6 of the best B2B storytelling campaigns

5 min read

Charlotte Delaney

Head of Content

News, Views & Opinions

How can I make my brand more appealing to Gen Z?

8 min read

Charlotte Delaney

Head of Content

Content Marketing & SEO

Goldilocks and the four lessons in B2B storytelling

4 min read

Charlotte Delaney

Head of Content

In the first of our Ones to Watch interview series, we speak to Bare Kind's Lucy Jeffrey about burnout, building a support network and more.

News, Views & Opinions

An Interview with Lucy Jeffrey Founder and CEO of Bare Kind

7 min read

Charlotte Delaney

Head of Content

Ever wondered what it takes to grow a recruitment empire? Tony Goodwin, CEO & Founder of Antal International grew his recruitment firm from £10k to £50m. These are his seven business lessons.

Sales & Lead Generation

This man grew his business from £10k to £50m – here’s how

5 min read

Charlotte Delaney

Head of Content

Are you looking to find out how to write copy that's clever, engaging and converts? We ask 7 of the best copywriters we could find to weigh in with their top copywriting tips.

Content Marketing & SEO

16 Copywriting Tips for Writing Copy That Converts

4 min read

Charlotte Delaney

Head of Content

Ever wondered how successful entrepreneurs manage to grow their small businesses into wildly profitable empires? We spoke to five inspiring entrepreneurs and asked, “How did you grow your business?”

Sales & Lead Generation

How Five Entrepreneurs Grew Their Business

3 min read

Charlotte Delaney

Head of Content

20 slip-ups that B2B salespeople often make along with the ways to rectify them in order to boost your sales in the months ahead.

Sales & Lead Generation

20 Slip-ups Most B2B Salespeople Make and How to Fix Them

4 min read

Jenny Knighting

CEO & Founder

We share a proven B2B sales strategy that we've used to start the conversation with prospective customers, explaining how selling to the modern-day B2B buyer has changed and the process we use to overcome challenges within the B2B marketplace.

Sales & Lead Generation

How to Sell in Today’s B2B Marketplace

5 min read

Charlotte Delaney

Head of Content

Woke advertising, what does it mean for B2B brands and why is it such a contentious subject? From Pepsi to Marks & Spencer we cover some of the biggest woke advertising flops of the past few years

News, Views & Opinions

The Rise of Woke Advertising

4 min read

Charlotte Delaney

Head of Content

Content Marketing & SEO

An Interview with Alana Spencer, Founder of Ridiculously Rich

6 min read

Charlotte Delaney

Head of Content

In the latest in our series of interviews with members of the Nutcracker team we sit down with our Head of Client Services, Rebecca East to explore the role she plays in our fast paced B2B marketing agency.

News, Views & Opinions

Interview with Head of Client Services, Rebecca East

4 min read

Maia Cook

Account Manager

4 reasons why your staffing or recruitment agency needs to be marketing itself online to attract the best clients and candidates. With three tips that will help you to stand out in a crowded market.

Sales & Lead Generation

4 reasons why your recruitment agency needs to be marketing itself online

4 min read

Georgia Gower

Account Manager

There’s nothing better than a bit of industry recognition. We’re super excited to have been named one of Techround’s top Tech & Startup PR companies working with startups and tech clientele.

News, Views & Opinions

Nutcracker named as Top Tech & Startup PR Company

2 min read

Jenny Knighting

CEO & Founder

Marketing

Developing a new marketing mindset

5 min read

Jenny Knighting

CEO & Founder

It's crucial for businesses to find out how to market to the right target audience to get the best ROI on their marketing spend. We show you how.

Content Marketing & SEO

Target audience: how to hit the bullseye with your marketing

5 min read

Jenny Knighting

CEO & Founder

With Google set to remove support third-party cookies from Chrome next year, we explore the impact for businesses and how they can prepare.

News, Views & Opinions

The Death of the Third-Party Cookie: What Businesses Need to Know

5 min read

Charlotte Delaney

Head of Content

Marketing

5 digital marketing best practices

4 min read

Alvin Kibalama

Senior Digital Marketing Manager

We sit down with Charlie Mullins, CEO of the one and only Pimlico Plumbers for a lesson on branding, with Charlie's top tips included.

Marketing

A Lesson on Branding From Charlie Mullins of Pimlico Plumbers

5 min read

Charlotte Delaney

Head of Content

Marketing is schpeel is full of buzzwords – some are great, others not so much. We list our favourite marketing buzzwords of 2021.

News, Views & Opinions

Top 5 marketing buzzwords

3 min read

Charles Scherer

Content Lead

Next up in our series of interviews with members of the Nutcracker team we sit down with our Head of Content, Charlotte Delaney to explore the role she plays in our fast paced B2B marketing agency.

News, Views & Opinions

Interview with Head of Content, Charlotte Delaney

3 min read

Maia Cook

Account Manager

Next up in our series of interviews with members of the Nutcracker team we sit down with our Head of Design, Jenny Knowles to explore the role she plays in our fast paced B2B marketing agency.

News, Views & Opinions

Interview with Head of Design, Jenny Knowles

3 min read

Maia Cook

Account Manager

Next up in our series of interviews with members of the Nutcracker team we sit down with our Business Development Manager, Carmen Blake to explore the role she plays in our fast paced B2B marketing agency.

News, Views & Opinions

Interview with Business Development Manager, Carmen Blake

3 min read

Maia Cook

Account Manager

The latest in our series of interviews with members of the Nutcracker team we sit down with our Social Creative and Lead Generation Lead, Jordan Petrou to explore the role she plays in our fast paced B2B marketing agency.

News, Views & Opinions

Interview with Social Creative & Lead Generation Lead, Jordan Petrou

4 min read

Maia Cook

Account Manager

Social Media

Getting in to the algorithm: how to get your content seen

4 min read

Charles Scherer

Content Lead

First up in our interview series with members of the Nutcracker team we sit down with our Founder & CEO, Jenny Knighting to explore how she brought our fast paced B2B marketing agency into existence and her entrepreneurial spirit.

News, Views & Opinions

Interview with CEO & Founder, Jenny Knighting

4 min read

Maia Cook

Account Manager

Content Marketing & SEO

10 Simple Steps to Boost Your SEO in 2021

7 min read

Charlotte Delaney

Head of Content

Including enough compelling details to get the story across while using an engaging tone to capture the attention of media outlets and journalists is a delicate balancing act. Here Nutcracker Agency ask some of the UK’s leading business journalists what their biggest bugbears are with PR pitches.

PR

19 of the Biggest Mistakes Brands Make With Press Releases by the Journalists You Want to Read It

5 min read

Charlotte Delaney

Head of Content