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Content Marketing & SEO

How to make prospects stop scrolling and look at your content

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Charles Scherer | Copywriter
Charles Scherer

Copywriter

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Design

Why great design is essential to marketing for B2B manufacturing

5 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

b2b storytelling image
Marketing

Why storytelling will grow your B2B brand, and how to use it

4 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

Red flags your design isn't working
Design

5 Red Flags that your design isn’t working

5 min read

Jenny Knowles | Head of Design
Jenny Knowles

Head of Design

digital marketing image
News, Views & Opinions

Award-winning agency launches new digital brand

2 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

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Marketing

Calls to Action (CTA) in B2B marketing: 7 things to remember

6 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

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Marketing

10 simple ways to market your business

7 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

PR strategy image
PR

Is your PR having an impact? The missing ingredient to your PR strategy

4 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

5 quick wins to elevate your brand image
Marketing

5 quick wins to elevate your brand

5 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

A Q&A with Simon Crowther, CEO of Flood Protection Solutions Image
News, Views & Opinions

A Q&A with Simon Crowther, CEO of Flood Protection Solutions

9 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

b2b guide to thought leadership content image
Content Marketing & SEO

The B2B Guide to Thought Leadership Content (and why it is important)

7 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

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Social Media

How to build engaged communities on social media

7 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

sales tips
Sales & Lead Generation

7 Sales and Marketing tips for business leaders

6 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

Q&A with Sam Goss President of Amplifi
News, Views & Opinions

A Q&A with Sam Goss, president of Amplifi Europe

10 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

target audience social media
Social Media

How to find your target audience on social media

5 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

B2B Customer Journey
Marketing

The B2B customer journey: what you need to know

7 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

Email marketing tips
Content Marketing & SEO

8 tips for effective email marketing

8 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

Newsjacking | Marketing Agency London
PR

Newsjacking: how to make your brand the story

6 min read

Charles Scherer | Copywriter
Charles Scherer

Copywriter

13 must-have content tips for B2B brands
Content Marketing & SEO

13 must-have content tips for B2B brands

7 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

We explore whether brands should be jumping on the metaverse bandwagon, and the marketing lessons business leaders can learn.
News, Views & Opinions

Why should businesses care about the Metaverse?

6 min read

Jordan Petrou | Senior Account Manager
Jordan Petrou

Senior Account Manager

Looking to revamp your marketing this year? Our new FREE marketing trends guide for 2022 is out now.
Marketing

Marketing trends 2022: our free marketing guide is out now

2 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Twitter billboard ads marketing
Marketing

Twitter’s billboard campaign reminded us of this great marketing tip

3 min read

Maia Cook | Senior Account Executive
Maia Cook

Account Executive

wordle-viral-success-marketing
Marketing

Wordle: what can we learn from the web game’s viral success?

4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

In this blog, we explore the role that packaging design plays when it comes to telling your brand story and getting people to buy your product.
Marketing

Here’s how your packaging design helps tell your brand story

4 min read

Jenny Knowles | Head of Design
Jenny Knowles

Head of Design

Design can tell a story just as well as words. Here’s how brands can tap into the latest design trends to expand their brand narrative and ultimately lead to sales.
Marketing

How brands use design to tell their story

6 min read

Jenny Knowles | Head of Design
Jenny Knowles

Head of Design

If manufacturers can’t showcase their sustainable credentials, they are stopping people from buying from them. Here’s our top sustainable marketing practices for manufacturers.
Marketing

Top sustainable marketing practices for manufacturers

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

We speak to Stepladder Co-Founder Lucy Mullins about her top tips for entrepreneurs, the biggest challenges she has faced and staying organised in the face of adversity.
News, Views & Opinions

Top tips for entrepreneurs from Stepladder Co-Founder Lucy Mullins

6 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Trade publications can be a fantastic portal for projecting awareness of your brand via compelling stories – but only if you write press releases that resonate with editors and their audiences. Here’s how manufacturers should be writing press releases.
PR

5 things manufacturers need to know about writing press releases

5 min read

Daniella Hitchin | Executive Assistant & Operations Manager
Daniella Hitchin

Executive Assistant & Operations Manager

In this interview, award-winning marketeer Jenny Knighting gives her top marketing tips for manufacturers.
Marketing

Top marketing tips for manufacturers with Nutcracker CEO Jenny Knighting

6 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

How can manufacturers align sales and marketing to maximise their revenue? Here we explore 5 manufacturing marketing strategies that drive sales
Marketing

5 manufacturing marketing strategies that drive sales

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Manufacturers need to push marketing up the priority list, or they’ll find it hard to survive. Here’s 7 reasons why manufacturers can’t ignore marketing.
Content Marketing & SEO

7 Reasons why manufacturers can’t ignore marketing

4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Meta description: The secret to good storytelling in marketing is knowing what your customer is trying to achieve in the first place. But how can businesses find this?
Content Marketing & SEO

Storytelling in marketing: what’s your client’s happily ever after?

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

In this blog, we explore some of the biggest B2B storytelling mistakes and explain how B2B brands can do better.
Content Marketing & SEO

5 common B2B storytelling mistakes and how to avoid them

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

From compelling marketing to brilliant products, we give our rundown of the top 5 manufacturing brands to watch in 2021 and ask what key takeaways manufacturers can learn from them.
News, Views & Opinions

Top 5 manufacturing brands to watch in 2021

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

B2B storytelling marketing
Content Marketing & SEO

Selling magic beans: why storytelling matters in B2B marketing

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Storytelling content marketing strategy
Content Marketing & SEO

6 Stats that show why storytelling is crucial for your content marketing strategy

2 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

B2B Storytelling Campaigns
Content Marketing & SEO

6 of the best B2B storytelling campaigns

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

How can I make my brand more appealing to Gen Z
News, Views & Opinions

How can I make my brand more appealing to Gen Z?

8 min read

Jordan Petrou | Senior Account Manager
Jordan Petrou

Senior Account Manager

We look at why you need storytelling in B2B marketing through the story of Goldilocks and the Three Bears to make your brand memorable, relatable and a must-have for your target audience.
Content Marketing & SEO

Goldilocks and the four lessons in B2B storytelling

4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

In the first of our Ones to Watch interview series, we speak to Bare Kind's Lucy Jeffrey about burnout, building a support network and more.
News, Views & Opinions

An Interview with Lucy Jeffrey Founder and CEO of Bare Kind

7 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Ever wondered what it takes to grow a recruitment empire? Tony Goodwin, CEO & Founder of Antal International grew his recruitment firm from £10k to £50m. These are his seven business lessons.
Sales & Lead Generation

This man grew his business from £10k to £50m – here’s how

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Are you looking to find out how to write copy that's clever, engaging and converts? We ask 7 of the best copywriters we could find to weigh in with their top copywriting tips.
Content Marketing & SEO

16 Copywriting Tips for Writing Copy That Converts

4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Ever wondered how successful entrepreneurs manage to grow their small businesses into wildly profitable empires? We spoke to five inspiring entrepreneurs and asked, “How did you grow your business?”
Sales & Lead Generation

How Five Entrepreneurs Grew Their Business

3 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

20 slip-ups that B2B salespeople often make along with the ways to rectify them in order to boost your sales in the months ahead.
Sales & Lead Generation

20 Slip-ups Most B2B Salespeople Make and How to Fix Them

4 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

We share a proven B2B sales strategy that we've used to start the conversation with prospective customers, explaining how selling to the modern-day B2B buyer has changed and the process we use to overcome challenges within the B2B marketplace.
Sales & Lead Generation

How to Sell in Today’s B2B Marketplace

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Woke advertising, what does it mean for B2B brands and why is it such a contentious subject? From Pepsi to Marks & Spencer we cover some of the biggest woke advertising flops of the past few years
News, Views & Opinions

The Rise of Woke Advertising

4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Nutcracker's head of content Charlotte pins down content marketing guru, Doug Kessler to ask about the secret to brilliant content marketing in B2B marketing.
Content Marketing & SEO

Top tips for brilliant content marketing with Doug Kessler

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Ever wondered what it takes to build a successful cake and bakery business? We spoke to series 12 winner of The Apprentice, Alana Spencer, Founder and Managing Director of Ridiculously Rich by Alana to find out.
News, Views & Opinions

An Interview with Alana Spencer, Founder of Ridiculously Rich

6 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

In the latest in our series of interviews with members of the Nutcracker team we sit down with our Head of Client Services, Rebecca East to explore the role she plays in our fast paced B2B marketing agency.
News, Views & Opinions

Interview with Head of Client Services, Rebecca East

4 min read

Maia Cook | Senior Account Executive
Maia Cook

Account Executive

4 reasons why your staffing or recruitment agency needs to be marketing itself online to attract the best clients and candidates. With three tips that will help you to stand out in a crowded market.
Sales & Lead Generation

4 reasons why your recruitment agency needs to be marketing itself online

4 min read

Jordan Petrou | Senior Account Manager
Jordan Petrou

Senior Account Manager

There’s nothing better than a bit of industry recognition. We’re super excited to have been named one of Techround’s top Tech & Startup PR companies working with startups and tech clientele.
News, Views & Opinions

Nutcracker named as Top Tech & Startup PR Company

2 min read

Rebecca East | Head of Client Services
Rebecca East

Head of Client Services

Developing a good marketing mindset relies on creativity, empathy, curiosity and collaboration. Learn what a good marketing mindset looks like to help you achieve business growth.
Marketing

Developing a new marketing mindset

5 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

It's crucial for businesses to find out how to market to the right target audience to get the best ROI on their marketing spend. We show you how.
Content Marketing & SEO

Target audience: how to hit the bullseye with your marketing

5 min read

Rebecca East | Head of Client Services
Rebecca East

Head of Client Services

With Google set to remove support third-party cookies from Chrome next year, we explore the impact for businesses and how they can prepare.
News, Views & Opinions

The Death of the Third-Party Cookie: What Businesses Need to Know

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

We explore 5 digital marketing best practices that will help you to engage your audience effectively online and win more customers.
Marketing

5 digital marketing best practices

4 min read

Rebecca East | Head of Client Services
Rebecca East

Head of Client Services

We sit down with Charlie Mullins, CEO of the one and only Pimlico Plumbers for a lesson on branding, with Charlie's top tips included.
Marketing

A Lesson on Branding From Charlie Mullins of Pimlico Plumbers

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Marketing is schpeel is full of buzzwords – some are great, others not so much. We list our favourite marketing buzzwords of 2021.
News, Views & Opinions

Top 5 marketing buzzwords

3 min read

Rebecca East | Head of Client Services
Rebecca East

Head of Client Services

Next up in our series of interviews with members of the Nutcracker team we sit down with our Head of Content, Charlotte Delaney to explore the role she plays in our fast paced B2B marketing agency.
News, Views & Opinions

Interview with Head of Content, Charlotte Delaney

3 min read

Maia Cook | Senior Account Executive
Maia Cook

Account Executive

Next up in our series of interviews with members of the Nutcracker team we sit down with our Head of Design, Jenny Knowles to explore the role she plays in our fast paced B2B marketing agency.
News, Views & Opinions

Interview with Head of Design, Jenny Knowles

3 min read

Maia Cook | Senior Account Executive
Maia Cook

Account Executive

Next up in our series of interviews with members of the Nutcracker team we sit down with our Business Development Manager, Carmen Blake to explore the role she plays in our fast paced B2B marketing agency.
News, Views & Opinions

Interview with Business Development Manager, Carmen Blake

3 min read

Maia Cook | Senior Account Executive
Maia Cook

Account Executive

The latest in our series of interviews with members of the Nutcracker team we sit down with our Social Creative and Lead Generation Lead, Jordan Petrou to explore the role she plays in our fast paced B2B marketing agency.
News, Views & Opinions

Interview with Social Creative & Lead Generation Lead, Jordan Petrou

4 min read

Maia Cook | Senior Account Executive
Maia Cook

Account Executive

Social media algorithm changes affect brand and business profiles the most. Learn all about how to get your content seen on social in 2021 here.
Social Media

Getting in to the algorithm: how to get your content seen

4 min read

Rebecca East | Head of Client Services
Rebecca East

Head of Client Services

First up in our interview series with members of the Nutcracker team we sit down with our Founder & CEO, Jenny Knighting to explore how she brought our fast paced B2B marketing agency into existence and her entrepreneurial spirit.
News, Views & Opinions

Interview with CEO & Founder, Jenny Knighting

4 min read

Maia Cook | Senior Account Executive
Maia Cook

Account Executive

Content marketing and search engine optimisation needn’t be a minefield. Here are 10 simple steps to boost your SEO and get your brand out there in 2021.
Content Marketing & SEO

10 Simple Steps to Boost Your SEO in 2021

7 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Including enough compelling details to get the story across while using an engaging tone to capture the attention of media outlets and journalists is a delicate balancing act. Here Nutcracker Agency ask some of the UK’s leading business journalists what their biggest bugbears are with PR pitches.
PR

19 of the Biggest Mistakes Brands Make With Press Releases by the Journalists You Want to Read It

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content