B2B storytelling marketing

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Content Marketing & SEO

Selling Magic Beans: Why Storytelling Matters in B2B Marketing

Sep 20 2021 | 5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Storytelling content marketing strategy
Content Marketing & SEO

6 Stats That Show Why Storytelling Is Crucial for Your Content Marketing Strategy

Sep 07 2021 | 2 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

B2B Storytelling Campaigns
Content Marketing & SEO

6 of The Best B2B Storytelling Campaigns

Aug 31 2021 | 5 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

How can I make my brand more appealing to Gen Z
News, Views & Opinions

How Can I Make My Brand More Appealing to Gen Z?

Aug 27 2021 | 8 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

We look at why you need storytelling in B2B marketing through the story of Goldilocks and the Three Bears to make your brand memorable, relatable and a must-have for your target audience.
Content Marketing & SEO

Goldilocks and The Four Lessons in B2B Storytelling

Aug 24 2021 | 4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

In the first of our Ones to Watch interview series, we speak to Bare Kind's Lucy Jeffrey about burnout, building a support network and more.
News, Views & Opinions

An Interview With Lucy Jeffrey Founder and CEO of Bare Kind

Aug 17 2021 | 7 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

Ever wondered what it takes to grow a recruitment empire? Tony Goodwin, CEO & Founder of Antal International grew his recruitment firm from £10k to £50m. These are his seven business lessons.
Sales & Lead Generation

This Man Grew His Business From £10k to £50m – Here’s How

Aug 17 2021 | 5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Are you looking to find out how to write copy that's clever, engaging and converts? We ask 7 of the best copywriters we could find to weigh in with their top copywriting tips.
Content Marketing & SEO

16 Copywriting Tips for Writing Copy That Converts

Aug 09 2021 | 4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Ever wondered how successful entrepreneurs manage to grow their small businesses into wildly profitable empires? We spoke to five inspiring entrepreneurs and asked, “How did you grow your business?”
Sales & Lead Generation

How Five Entrepreneurs Grew Their Business

Aug 09 2021 | 3 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

20 slip-ups that B2B salespeople often make along with the ways to rectify them in order to boost your sales in the months ahead.
Sales & Lead Generation

20 Slip-ups Most B2B Salespeople Make and How to Fix Them

Aug 09 2021 | 4 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

We share a proven B2B sales strategy that we've used to start the conversation with prospective customers, explaining how selling to the modern-day B2B buyer has changed and the process we use to overcome challenges within the B2B marketplace.
Sales & Lead Generation

How to Sell in Today’s B2B Marketplace

Aug 09 2021 | 5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Woke advertising, what does it mean for B2B brands and why is it such a contentious subject? From Pepsi to Marks & Spencer we cover some of the biggest woke advertising flops of the past few years
News, Views & Opinions

The Rise of Woke Advertising

Aug 09 2021 | 4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Nutcracker's head of content Charlotte pins down content marketing guru, Doug Kessler to ask about the secret to brilliant content marketing in B2B marketing.
Content Marketing & SEO

Top Tips for Brilliant Content Marketing With Doug Kessler

Aug 09 2021 | 5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Ever wondered what it takes to build a successful cake and bakery business? We spoke to series 12 winner of The Apprentice, Alana Spencer, Founder and Managing Director of Ridiculously Rich by Alana to find out.
News, Views & Opinions

An Interview With Alana Spencer, Founder of Ridiculously Rich

Aug 03 2021 | 6 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

In the latest in our series of interviews with members of the Nutcracker team we sit down with our Head of Client Services, Rebecca East to explore the role she plays in our fast paced B2B marketing agency.
News, Views & Opinions

Interview with Head of Client Services, Rebecca East

Jul 28 2021 | 4 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

4 reasons why your staffing or recruitment agency needs to be marketing itself online to attract the best clients and candidates. With three tips that will help you to stand out in a crowded market.
Sales & Lead Generation

4 Reasons Why Your Recruitment Agency Needs to Be Marketing Itself Online

Jul 18 2021 | 4 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

There’s nothing better than a bit of industry recognition. We’re super excited to have been named one of Techround’s top Tech & Startup PR companies working with startups and tech clientele.
News, Views & Opinions

Nutcracker Named as Top Tech & Startup PR Company

Jul 08 2021 | 2 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

Developing a good marketing mindset relies on creativity, empathy, curiosity and collaboration. Learn what a good marketing mindset looks like to help you achieve business growth.
Marketing

Developing a New Marketing Mindset

Jul 01 2021 | 5 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

It's crucial for businesses to find out how to market to the right target audience to get the best ROI on their marketing spend. We show you how.
Content Marketing & SEO

Target Audience: How to Hit the Bullseye With Your Marketing

Jun 29 2021 | 5 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

With Google set to remove support third-party cookies from Chrome next year, we explore the impact for businesses and how they can prepare.
News, Views & Opinions

The Death of the Third-Party Cookie: What Businesses Need to Know

Jun 08 2021 | 5 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

We explore 5 digital marketing best practices that will help you to engage your audience effectively online and win more customers.
Marketing

5 Digital Marketing Best Practices

May 12 2021 | 4 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

We sit down with Charlie Mullins, CEO of the one and only Pimlico Plumbers for a lesson on branding, with Charlie's top tips included.
Marketing

A Lesson on Branding From Charlie Mullins of Pimlico Plumbers

Apr 09 2021 | 5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Marketing is schpeel is full of buzzwords – some are great, others not so much. We list our favourite marketing buzzwords of 2021.
News, Views & Opinions

Top 5 Marketing Buzzwords

Apr 06 2021 | 3 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

Next up in our series of interviews with members of the Nutcracker team we sit down with our Head of Content, Charlotte Delaney to explore the role she plays in our fast paced B2B marketing agency.
News, Views & Opinions

Interview With Head of Content, Charlotte Delaney

Apr 01 2021 | 3 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

Next up in our series of interviews with members of the Nutcracker team we sit down with our Head of Design, Jenny Knowles to explore the role she plays in our fast paced B2B marketing agency.
News, Views & Opinions

Interview With Head of Design, Jenny Knowles

Mar 11 2021 | 3 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

Next up in our series of interviews with members of the Nutcracker team we sit down with our Business Development Manager, Carmen Blake to explore the role she plays in our fast paced B2B marketing agency.
News, Views & Opinions

Interview With Business Development Manager, Carmen Blake

Feb 26 2021 | 3 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

The latest in our series of interviews with members of the Nutcracker team we sit down with our Social Creative and Lead Generation Lead, Jordan Petrou to explore the role she plays in our fast paced B2B marketing agency.
News, Views & Opinions

Interview With Social Creative & Lead Generation Lead, Jordan Petrou

Feb 03 2021 | 4 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

Social media algorithm changes affect brand and business profiles the most. Learn all about how to get your content seen on social in 2021 here.
Social Media

Getting in to the Algorithm: How to Get Your Content Seen

Feb 01 2021 | 4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

First up in our interview series with members of the Nutcracker team we sit down with our Founder & CEO, Jenny Knighting to explore how she brought our fast paced B2B marketing agency into existence and her entrepreneurial spirit.
News, Views & Opinions

Interview with CEO & Founder, Jenny Knighting

Jan 03 2021 | 4 min read

Joe Baker | Nutcracker Agency
Joe Baker

Copywriter

Content marketing and search engine optimisation needn’t be a minefield. Here are 10 simple steps to boost your SEO and get your brand out there in 2021.
Content Marketing & SEO

10 Simple Steps to Boost Your SEO in 2021

Dec 29 2020 | 7 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Including enough compelling details to get the story across while using an engaging tone to capture the attention of media outlets and journalists is a delicate balancing act. Here Nutcracker Agency ask some of the UK’s leading business journalists what their biggest bugbears are with PR pitches.
PR

19 of the Biggest Mistakes Brands Make With Press Releases by the Journalists You Want to Read It

Jan 15 2020 | 5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content