News, Views & Opinions
Interview With Head of Content, Charlotte Delaney
Content isn’t just a nice to have, it’s a must have. Not only does it allow your brand to build trust with your audience but it also improves conversions, creates important customer connections and generates leads. Without it, your brand will struggle to develop a consistent voice and differentiate itself from competitors.
With years of experience in content creation, our Head of Content, Charlotte Delaney is well versed in building brands through storytelling, creative campaigns and engaging copy. Here, we find out more about her Nutcracker Agency journey…
Charlotte, you must be so pleased to be celebrating your seventh anniversary at Nutcracker this year – but we’d like to hear what it is that you love most about your role?
That it changes all the time. Before Nutcracker, I didn’t think I could work in the same place for 7 years without getting bored.
And what’s your favourite thing about Nutcracker Agency?
The people I get to work with – the lovely nuts on our team and our clients.
What would you say is the most important part of your role?
Creating content. That is, thinking of the simplest message that sells our clients to their audience.
What’s one piece of advice that you’d give to businesses when it comes to marketing?
Keep it simple and tell it straight. Don’t try to throw too much information at your audience – think about what they actually need to know. It’s tempting to tell people every last detail about your product or service, but really, all they need to know is why they need it.
So true. Why do you think some businesses fail to bring in results from their marketing? What can they do differently?
Because they are thinking about themselves and what they want to say, not about their customers and what they need to hear. Who cares that you’ve developed an industry-leading, award-winning whatever? You’re not going to click with your customers if you’re not thinking about their problems.
What are your favourite types of clients and which sector?
The ones who aren’t afraid to be a little bit brave. I like clients that allow us to be creative in the way we bring their brand to life and let us reflect their personality in campaigns.
What would be your dream client?
Anyone who has a genius tech product or service and doesn’t know how to sell it. Anything that seems complicated, or techy, but has something truly innovative at its heart – they are my favourite things to write about. Bonus points if it’s green tech!
What’s your favourite social media platform and why?
It’s got to be Twitter. For one, you have to keep it brief – so no waffle – and if you want to capture attention, you need to have a strong voice and a sense of humour.
If you hadn’t worked for a marketing agency, what other profession might you have taken?
An archaeologist. Or an archivist.
Do you have any hidden talents?
I passed all my ice-skating grades. Jumping, spinning, the lot. Don’t ask me to do any, though, it’s been a while.
If you could sum up Nutcracker Agency in three words, what would it be?
Chicken. Katsu. Sushi. Or if you want a serious answer, creative, collaborative, vibrant.
Is your content not bringing in the results you want? Or are you struggling to find a consistent brand voice? Email Charlotte at firstname.lastname@example.org to find out how Nutcracker’s content team can supercharge your content strategy.