B2B marketing strategy

We build, design and execute results-focused B2B marketing strategies

A good marketing strategy always starts with the why. It’s about going beneath the surface. It should underpin the way you run your business, lay the foundations for future decision-making and be driven by long-term strategic vision.

Why do your customers need your product(s) or service(s)? If you can’t answer the why, explain who you are, and outline what you stand for, neither will your customers.

Our approach to your marketing strategy

Building an effective marketing strategy involves extensive research into your target market, creating your customer persona, exploring trends, and investigating market size and demographics.

Whether you’re ready to scale up, need to overcome a business challenge, or are just looking for a fresh take on your marketing, we’ll look at the bigger picture, connect the dots and bring a new lease of life to your marketing. We promise to:

  • Maximise your marketing potential
  • Identify new opportunities and weak spots in your outreach
  • Open up new channels of communication with your target audience
  • Co-work with internal teams to improve marketing and sales alignment
  • Guide your strategy, using social media, content marketing and SEO to develop digital campaigns that get the best return for you
  • Measure everything. We gauge success based on results
Nutcracker digs deep to develop a marketing strategy that will lead your business to success. We start with your business objectives and then we find the answers.

Have questions about B2B digital sales, marketing strategies or how Nutcracker can help?

Our marketing insight

We sit down with Charlie Mullins, CEO of the one and only Pimlico Plumbers for a lesson on branding, with Charlie's top tips included.

A Lesson on Branding From Charlie Mullins of Pimlico Plumbers

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content


Wordle: what can we learn from the web game’s viral success?

4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Design can tell a story just as well as words. Here’s how brands can tap into the latest design trends to expand their brand narrative and ultimately lead to sales.

How brands use design to tell their story

6 min read

Jenny Knowles | Head of Design
Jenny Knowles

Head of Design

RPI Testimonial
"Nutcracker are an exceptional full-service Marketing agency. They have a unique blend of strategic ideas and delivery excellence. The team always anticipate what needs to be done in advance and never fail to respond quickly to requests. They have gone the extra mile on so many projects for us. I highly recommend working with them."
Laura Ali
Marketing Director at RP International