B2B marketing strategy

We build, design and execute results-focused B2B marketing strategies

A good marketing strategy always starts with the why. It’s about going beneath the surface. It should underpin the way you run your business, lay the foundations for future decision-making and be driven by long-term strategic vision.

Why do your customers need your product(s) or service(s)? If you can’t answer the why, explain who you are, and outline what you stand for, neither will your customers.

Our approach to your marketing strategy

Building an effective marketing strategy involves extensive research into your target market, creating your customer persona, exploring trends, and investigating market size and demographics.

Whether you’re ready to scale up, need to overcome a business challenge, or are just looking for a fresh take on your marketing, we’ll look at the bigger picture, connect the dots and bring a new lease of life to your marketing. We promise to:

  • Maximise your marketing potential
  • Identify new opportunities and weak spots in your outreach
  • Open up new channels of communication with your target audience
  • Co-work with internal teams to improve marketing and sales alignment
  • Guide your strategy, using social media, content marketing and SEO to develop digital campaigns that get the best return for you
  • Measure everything. We gauge success based on results
Nutcracker digs deep to develop a marketing strategy that will lead your business to success. We start with your business objectives and then we find the answers.

Have questions about B2B digital sales, marketing strategies or how Nutcracker can help?

Our marketing insight

We sit down with Charlie Mullins, CEO of the one and only Pimlico Plumbers for a lesson on branding, with Charlie's top tips included.

A Lesson on Branding From Charlie Mullins of Pimlico Plumbers

Apr 09 2021 | 5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Developing a good marketing mindset relies on creativity, empathy, curiosity and collaboration. Learn what a good marketing mindset looks like to help you achieve business growth.

Developing a New Marketing Mindset

Jul 01 2021 | 5 min read

Joe Baker | Nutcracker Agency
Joe Baker


Nutcracker are looking for a Digital Marketing Manager to become part of our award-winning team.

Could you be Nutcracker's next Digital Marketing Manager?

Oct 13 2021 | 3 min read

Joe Baker | Nutcracker Agency
Joe Baker


RPI Testimonial
"Nutcracker are an exceptional full-service Marketing agency. They have a unique blend of strategic ideas and delivery excellence. The team always anticipate what needs to be done in advance and never fail to respond quickly to requests. They have gone the extra mile on so many projects for us. I highly recommend working with them."
Laura Ali
Marketing Director at RP International