![SEO and Storytelling - why can't one work without the other blog](https://cdn.sanity.io/images/gkbnlmj8/production/e3497a24bfa85b9968dcc900b680f7c863e1d60f-900x600.png?rect=1,0,899,600&w=700&h=467&auto=format)
Content Marketing & SEO
Content Marketing & SEO
![SEO and Storytelling - why can't one work without the other blog](https://cdn.sanity.io/images/gkbnlmj8/production/e3497a24bfa85b9968dcc900b680f7c863e1d60f-900x600.png?rect=1,0,899,600&w=700&h=467&auto=format)
![Greentech: does your ‘mission’ matter to your customers?](https://cdn.sanity.io/images/gkbnlmj8/production/d3f0493d2a84e4212ff28c17929eb92c63c82537-654x436.png?w=654&h=436&auto=format)
Content Marketing & SEO
Greentech: does your ‘mission’ matter to your customers?
![The Nutcracker guide to B2B storytelling](https://cdn.sanity.io/images/gkbnlmj8/production/4bf6a77e57da942c55022dbdb28cb3fea60e0fd2-2044x1363.png?rect=1,0,2043,1363&w=700&h=467&auto=format)
Content Marketing & SEO
The Nutcracker guide to B2B storytelling
![Here’s how to reach people that you want to sell to, demonstrate your expertise, and start conversations that get business.]](https://cdn.sanity.io/images/gkbnlmj8/production/fc557bcfdc9f7c5bf4fab1d93ef2a4099c262918-654x436.png?w=654&h=436&auto=format)
Content Marketing & SEO
How to fill a new business pipeline using content marketing
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Content Marketing & SEO
SEO for Small Businesses: it's how you fill your pipeline
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Content Marketing & SEO
How to make prospects stop scrolling and look at your content
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Content Marketing & SEO
The B2B Guide to Thought Leadership Content (and why it is important)
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Content Marketing & SEO
8 tips for effective email marketing
![13 must-have content tips for B2B brands](https://cdn.sanity.io/images/gkbnlmj8/production/0cde9e57106d8fac1bfe984e9b8d5fbd3737513f-3600x2040.png?rect=2,0,3597,2040&w=700&h=397&auto=format)
Content Marketing & SEO
13 must-have content tips for B2B brands
![Manufacturers need to push marketing up the priority list, or they’ll find it hard to survive. Here’s 7 reasons why manufacturers can’t ignore marketing.](https://cdn.sanity.io/images/gkbnlmj8/production/74f8ed12c8417261874685a6dd5ecf810e018f81-3600x2040.png?rect=2,0,3597,2040&w=700&h=397&auto=format)
Content Marketing & SEO
7 Reasons why manufacturers can’t ignore marketing
![Meta description: The secret to good storytelling in marketing is knowing what your customer is trying to achieve in the first place. But how can businesses find this?](https://cdn.sanity.io/images/gkbnlmj8/production/8c7fe0ebe11f50c3f6367b21a73c15ee50361605-1200x680.gif?rect=1,0,1199,680&w=700&h=397&auto=format)
Content Marketing & SEO
Storytelling in marketing: what’s your client’s happily ever after?
![In this blog, we explore some of the biggest B2B storytelling mistakes and explain how B2B brands can do better.](https://cdn.sanity.io/images/gkbnlmj8/production/d33bbce5a5327796d722b0df0d865ac4c0d78611-2400x1360.jpg?rect=1,0,2398,1360&w=700&h=397&auto=format)
Content Marketing & SEO
5 common B2B storytelling mistakes and how to avoid them
![B2B storytelling marketing](https://cdn.sanity.io/images/gkbnlmj8/production/1288b376caf4a4db11411ca2b1f66fb91b0ee050-1200x680.gif?rect=1,0,1199,680&w=700&h=397&auto=format)
Content Marketing & SEO
Selling magic beans: why storytelling matters in B2B marketing
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Content Marketing & SEO
6 Stats that show why storytelling is crucial for your content marketing strategy
![B2B Storytelling Campaigns](https://cdn.sanity.io/images/gkbnlmj8/production/eef43c94fe3d6f2e8c025564fef8c057629e0719-1200x680.gif?rect=1,0,1199,680&w=700&h=397&auto=format)
Content Marketing & SEO
6 of the best B2B storytelling campaigns
![We look at why you need storytelling in B2B marketing through the story of Goldilocks and the Three Bears to make your brand memorable, relatable and a must-have for your target audience.](https://cdn.sanity.io/images/gkbnlmj8/production/fcfc19e3191af0f5c40dad4cfea0aaa2942054db-1200x680.gif?rect=1,0,1199,680&w=700&h=397&auto=format)
Content Marketing & SEO
Goldilocks and the four lessons in B2B storytelling
![Are you looking to find out how to write copy that's clever, engaging and converts? We ask 7 of the best copywriters we could find to weigh in with their top copywriting tips.](https://cdn.sanity.io/images/gkbnlmj8/production/2267d8accfe35707ab82bcff66fb31a2d0cfcc3a-2400x1350.png?rect=1,0,2398,1350&w=700&h=394&auto=format)
Content Marketing & SEO
16 Copywriting Tips for Writing Copy That Converts
![Nutcracker's head of content Charlotte pins down content marketing guru, Doug Kessler to ask about the secret to brilliant content marketing in B2B marketing.](https://cdn.sanity.io/images/gkbnlmj8/production/ccb42d6f9db94c5531d54810dde44b2e4c194f4c-2400x1350.png?rect=1,0,2398,1350&w=700&h=394&auto=format)
Content Marketing & SEO
Top tips for brilliant content marketing with Doug Kessler
![It's crucial for businesses to find out how to market to the right target audience to get the best ROI on their marketing spend. We show you how.](https://cdn.sanity.io/images/gkbnlmj8/production/a507a49d63500efbe997d62803ace11223fcde5f-1440x810.gif?rect=1,0,1439,810&w=700&h=394&auto=format)
Content Marketing & SEO
Target audience: how to hit the bullseye with your marketing
![Content marketing and search engine optimisation needn’t be a minefield. Here are 10 simple steps to boost your SEO and get your brand out there in 2021.](https://cdn.sanity.io/images/gkbnlmj8/production/2567fd30af6ca8bf3d4883ea42493713ad370353-2400x1350.png?rect=1,0,2398,1350&w=700&h=394&auto=format)