Content Marketing & SEO

Content Marketing & SEO
Here’s how to reach people that you want to sell to, demonstrate your expertise, and start conversations that get business.]

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Content Marketing & SEO

How to fill a new business pipeline using content marketing

Apr 03 2023 | 4 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

SEO for business image
Content Marketing & SEO

SEO for Small Businesses: it's how you fill your pipeline

5 min read

Sam Blurton | Copywriter
Sam Blurton

Copywriter

How to stop prospects scrolling GIPH
Content Marketing & SEO

How to make prospects stop scrolling and look at your content

5 min read

Charles Scherer | Copywriter
Charles Scherer

Senior Copywriter

b2b guide to thought leadership content image
Content Marketing & SEO

The B2B Guide to Thought Leadership Content (and why it is important)

7 min read

Charles Scherer | Copywriter
Charles Scherer

Senior Copywriter

Email marketing tips
Content Marketing & SEO

8 tips for effective email marketing

8 min read

Charles Scherer | Copywriter
Charles Scherer

Senior Copywriter

13 must-have content tips for B2B brands
Content Marketing & SEO

13 must-have content tips for B2B brands

7 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Manufacturers need to push marketing up the priority list, or they’ll find it hard to survive. Here’s 7 reasons why manufacturers can’t ignore marketing.
Content Marketing & SEO

7 Reasons why manufacturers can’t ignore marketing

4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Meta description: The secret to good storytelling in marketing is knowing what your customer is trying to achieve in the first place. But how can businesses find this?
Content Marketing & SEO

Storytelling in marketing: what’s your client’s happily ever after?

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

In this blog, we explore some of the biggest B2B storytelling mistakes and explain how B2B brands can do better.
Content Marketing & SEO

5 common B2B storytelling mistakes and how to avoid them

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

B2B storytelling marketing
Content Marketing & SEO

Selling magic beans: why storytelling matters in B2B marketing

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Storytelling content marketing strategy
Content Marketing & SEO

6 Stats that show why storytelling is crucial for your content marketing strategy

2 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

B2B Storytelling Campaigns
Content Marketing & SEO

6 of the best B2B storytelling campaigns

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

We look at why you need storytelling in B2B marketing through the story of Goldilocks and the Three Bears to make your brand memorable, relatable and a must-have for your target audience.
Content Marketing & SEO

Goldilocks and the four lessons in B2B storytelling

4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Are you looking to find out how to write copy that's clever, engaging and converts? We ask 7 of the best copywriters we could find to weigh in with their top copywriting tips.
Content Marketing & SEO

16 Copywriting Tips for Writing Copy That Converts

4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Nutcracker's head of content Charlotte pins down content marketing guru, Doug Kessler to ask about the secret to brilliant content marketing in B2B marketing.
Content Marketing & SEO

Top tips for brilliant content marketing with Doug Kessler

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

It's crucial for businesses to find out how to market to the right target audience to get the best ROI on their marketing spend. We show you how.
Content Marketing & SEO

Target audience: how to hit the bullseye with your marketing

5 min read

Rebecca East | Head of Client Services
Rebecca East

Head of Client Services

Content marketing and search engine optimisation needn’t be a minefield. Here are 10 simple steps to boost your SEO and get your brand out there in 2021.
Content Marketing & SEO

10 Simple Steps to Boost Your SEO in 2021

7 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

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