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Is your PR having an impact? The missing ingredient to your PR strategy

May 05 2022 | 4 min read

Charles Scherer | Copywriter
Charles Scherer

Senior Copywriter

Newsjacking | Marketing Agency London
PR

Newsjacking: how to make your brand the story

6 min read

Charles Scherer | Copywriter
Charles Scherer

Senior Copywriter

Trade publications can be a fantastic portal for projecting awareness of your brand via compelling stories – but only if you write press releases that resonate with editors and their audiences. Here’s how manufacturers should be writing press releases.
PR

5 things manufacturers need to know about writing press releases

5 min read

Daniella Hitchin | General Manager
Daniella Hitchin

General Manager

Including enough compelling details to get the story across while using an engaging tone to capture the attention of media outlets and journalists is a delicate balancing act. Here Nutcracker Agency ask some of the UK’s leading business journalists what their biggest bugbears are with PR pitches.
PR

19 of the Biggest Mistakes Brands Make With Press Releases by the Journalists You Want to Read It

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

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