Sales & Lead Generation
20 Slip-ups Most B2B Salespeople Make and How to Fix Them
Jenny Knighting
CEO & Founder
Lead generation
B2B lead generation campaigns and strategy
Lead generation is the life-blood of every business. But to succeed in a competitive market, your strategy needs to unite deep sector knowledge, an effective combination of channels and targeted messaging that prompts a response. That’s where Nutcracker comes in.
We know that the key to any successful lead generation campaign or strategy is a thorough understanding of your customer’s journey. Before embarking on any campaign, we explore where your audience are most likely to engage, how far they are along the buying process and what content they are most likely to engage with. This helps us to curate engagement-worthy content that speaks in their language.
Lead generation strategies
Nutcracker’s lead generation services cover tried-and-tested campaign strategies for each major channel, including events and webinars, email marketing, direct mail, landing pages, social media, PPC, content marketing, SEO and age-old phone calls.
By aligning sales and marketing, our lead generation strategies help you to pin down your ideal audience, create your lead magnet and fill your sales funnel with prospective buyers.
Lead generation and B2B sales insight
The buying journey is continuously changing. By combining traditional sales pitches with a strong digital presence we can help you understand and qualify prospective leads, tailor information to them and propel leads down the path to becoming customers.
Need to supercharge your business's approach to lead generation? Get in touch.
"Nutcracker integrated themselves into our business seamlessly. They know how we think but continually push the boundaries with creative ideas to keep us fresh and relevant to our target audience. We don’t know where they get their endless energy from, but we want some!"