Lead generation

Struggling to compete?
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Smiling while you’re dialling is all well and good, but strategy must be at the heart of lead generation. With only one in 10 marketers claiming their efforts are effective in securing sales, now is the time to enlist Nutcracker’s sales team.

Lead generation comes in all different shapes and sizes, through various channels including LinkedIn, email campaigns and age-old phone calls. Ultimately, it is intelligent business positioning that will place your company where your audience is looking, for the best ROI.

To succeed in a competitive market, your business needs an efficient strategy, a strong follow-up and a team that can turn prospects into leads. We will take you through every step of the process, pin down your ideal audience and your lead magnet, and propel leads down the path to becoming customers.

The buying journey is continuously changing. We combine traditional sales pitches with a strong digital presence to understand and qualify perspective leads, tailor information and learn the needs of your customers. We promise to:

  • Develop and nurture relationships with your potential customers
  • Target customers at different stages of the buying cycle
  • Align your social media, marketing, content and sales strategies
  • Obtain and generate new sales leads
  • Utilise outbound and inbound marketing, tailoring each to your business
  • Calculate and report the ROI of your campaigns effectively

For example:


An old, inconsistent database, poor targeting campaign and few conversions


Data targeting with bespoke content, 13,500 individual relevant contacts sourced and motivated sales lead activity


A transformed email campaign with 99% delivery rates and eight qualified leads from just one newsletter mail-out. Plus £250,000 converted sales

‘Nutcracker is an award-winning marketing agency for good reason. Jenny and the team are exceptional, with their skills you will stand out.’

Zano Controls

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‘Nutcracker are an exceptional full service Marketing agency. They have a unique blend of strategic ideas and delivery excellence. Jenny, Jordan and the team always anticipate what needs to be done in advance and never fail to respond quickly to requests. They have gone the extra mile on so many projects for us. We have worked together on Social Media, Lead Generation campaigns and general branding and messaging projects. I highly recommend working with them.’

Laura Ali, Marketing Director, RP International

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