Is this why your Google ranking has slipped?

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Content Marketing & SEO

Is this why your Google ranking has slipped?

May 26 2025 | 4 min read

Alvin Kibalama | Digital Marketing Manager
Alvin Kibalama

Senior Digital Marketing Manager

Why Brand Storytelling Beats Facts: The Pepsi Paradox
Content Marketing & SEO

The role of storytelling in building a brand

22 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Content is one of the most important assets in your lead generation strategy. Here is why, and how to use it to grow your business.
Content Marketing & SEO

Why content marketing is essential for B2B lead generation (and how to do it)

5 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

Boost conversions by 50% with a subtle change in messaging
Content Marketing & SEO

Boost conversions by 50% with a subtle change in messaging

4 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

The Sales Hormone: The science of improving customer acquisition, retention, and spend
Marketing

The Sales Hormone: The science of improving customer acquisition, retention, and spend

4 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

Strategic marketing that drives results: transform you pipeline in 30 minutes
Marketing

nx3: Strategic Marketing that drives results

1 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

Does Your Business Have These 5 Traits of a Fast-Growth Company?
Marketing

Does Your Business Have These 5 Traits of a Fast-Growth Company?

6 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

10 Things to Know About Partnering with Nutcracker
Marketing

10 Things to Know About Partnering with Nutcracker

5 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

The Power of a Unique, Tailored Marketing Approach
Marketing

The Power of a Unique, Tailored Marketing Approach

4 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

Lessons Learned from Wilko, The Body Shop, and Royal Mail: Why B2B Brands Need to Evolve and Deliver Real Value
Marketing

Lessons Learned from Wilko, The Body Shop, and Royal Mail: Why B2B Brands Need to Evolve and Deliver Real Value

3 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

AI in B2B Marketing: Human Strategy vs. Automation
Marketing

Where Does AI Really Fit in Marketing?

5 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

Important principles when you are marketing for rapid growth | Blog | Nutcracker Agency
Marketing

Important principles when you are marketing for rapid growth

5 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

B2B marketing blog image
Marketing

Nobody buys acronyms: how to sell something complex in B2B marketing

4 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

Looking forward: Unlocking growth in 2024
Marketing

Looking forward: Unlocking growth in 2024

4 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

Looking back: The top marketing challenges of 2023 blog
Marketing

Looking back: The top marketing challenges of 2023

6 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

SEO and Storytelling - why can't one work without the other blog
Content Marketing & SEO

SEO and Storytelling - why can't one work without the other?

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Greentech: does your ‘mission’ matter to your customers?
Content Marketing & SEO

Greentech: does your ‘mission’ matter to your customers?

4 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

Why thought leadership will grow your Greentech business
Marketing

Why thought leadership will grow your Greentech business

4 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

How to grow your Greentech business
Marketing

How to grow your Greentech business

6 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

Business Health and Nutrition
Marketing

Business Health and Nutrition

3 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

Measuring Brand Trust in Marketing | The Intangibles of Business Growth
Marketing

Measuring Brand Trust in Marketing | The Intangibles of Business Growth

5 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

The Nutcracker guide to B2B storytelling
Content Marketing & SEO

The Nutcracker guide to B2B storytelling

8 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Manufacturing Marketing: Real Wins, Painful Mistakes & Essential Lessons in 2025
Marketing

Marketing for Manufacturers: The Good, The Bad and The Ugly

14 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Here’s how to reach people that you want to sell to, demonstrate your expertise, and start conversations that get business.]
Content Marketing & SEO

How to fill a new business pipeline using content marketing

6 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

Bad Date Marketing: Common B2B Marketing Mistakes & How to Fix Them
Marketing

Bad Date Marketing: Why you might be putting off your prospects straight away

4 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

SEO for business image
Content Marketing & SEO

SEO for Small Businesses: it's how you fill your pipeline

5 min read

Alvin Kibalama | Digital Marketing Manager
Alvin Kibalama

Senior Digital Marketing Manager

Blog about sales and marketing
Marketing

'Sales' and 'Marketing' V 'Marketing and Sales'

3 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

How to Make Content Stand Out and Grab Attention Instantly
Content Marketing & SEO

How to make prospects stop scrolling and look at your content

5 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

b2b storytelling image
Marketing

B2B Brand Storytelling for Business Growth

9 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

B2B Call to Action Best Practices: 7 CTA Strategies for Higher Conversions
Marketing

Calls to Action (CTA) in B2B marketing: 7 things to remember

6 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

Unlock Success: 10 Mind-Blowing Marketing Secrets You Need to Try Today!
Marketing

10 simple ways to market your business

7 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

5 quick wins to elevate your brand image
Marketing

5 quick wins to elevate your brand

6 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

The B2B Guide to Thought Leadership Content – Strategy & Benefits
Content Marketing & SEO

The B2B Guide to Thought Leadership Content – Strategy & Benefits

7 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

The B2B Customer Journey: Strategy, Stages, and Reaching the 95%
Marketing

The B2B Customer Journey – what you need to know

8 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

Email marketing tips
Content Marketing & SEO

8 tips for effective email marketing

8 min read

Charles Scherer | Content Lead
Charles Scherer

Content Lead

13 must-have content tips for B2B brands
Content Marketing & SEO

13 must-have content tips for B2B brands

7 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

The Hottest Marketing Trends of 2022
Marketing

Marketing trends 2022: our free marketing guide is out now

2 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Uncover the Secret Marketing Strategy Behind Twitter's Latest Billboard Campaign
Marketing

Twitter’s billboard campaign reminded us of this great marketing tip

3 min read

Maia Cook | Account Manager
Maia Cook

Account Manager

wordle-viral-success-marketing
Marketing

Wordle: what can we learn from the web game’s viral success?

6 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Unlock the Secret: How Packaging Design Shapes Your Brand Story!
Marketing

Here’s how your packaging design helps tell your brand story

5 min read

Jen Knowles | Head of Design
Jen Knowles

Head of Design

Design can tell a story just as well as words. Here’s how brands can tap into the latest design trends to expand their brand narrative and ultimately lead to sales.
Marketing

Brand Storytelling with Design for B2B Leaders

7 min read

Jen Knowles | Head of Design
Jen Knowles

Head of Design

Unlock Profitability: 7 Game-Changing Sustainable Marketing Practices for Manufacturers
Marketing

Top sustainable marketing practices for manufacturers

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Top Marketing Tips for Manufacturers From Nutcracker CEO Jenny Knighting
Marketing

Top marketing tips for manufacturers with Nutcracker CEO Jenny Knighting

6 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

5 Manufacturing Marketing Strategies Proven to Drive Sales
Marketing

5 manufacturing marketing strategies that drive sales

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

7 Reasons Manufacturers Can’t Afford to Ignore Modern Marketing
Content Marketing & SEO

7 Reasons why manufacturers can’t ignore marketing

4 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Meta description: The secret to good storytelling in marketing is knowing what your customer is trying to achieve in the first place. But how can businesses find this?
Content Marketing & SEO

Storytelling in marketing: what’s your brand’s happily ever after?

6 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

5 Common B2B Storytelling Mistakes—And How to Fix Them Fast
Content Marketing & SEO

5 common B2B storytelling mistakes and how to avoid them

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Why Storytelling Wins in B2B Marketing: Trust, Differentiation, and Real Sales
Content Marketing & SEO

Selling magic beans: why storytelling matters in B2B marketing

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

6 Storytelling Stats Every Marketer Needs to Know for Better Content Results
Content Marketing & SEO

6 Stats that show why storytelling is crucial for your content marketing strategy

2 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

6 of the Best B2B Storytelling Campaigns – Creative Marketing Examples
Content Marketing & SEO

6 of the Best B2B Storytelling Campaigns – Creative Marketing Examples

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Goldilocks and B2B Storytelling: 4 Lessons for Truly Memorable Marketing
Content Marketing & SEO

Goldilocks and the four lessons in B2B storytelling

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

16 Copywriting Tips That Actually Drive Conversions (From Award-Winning Writers)
Content Marketing & SEO

16 Copywriting Tips for Writing Copy That Converts

6 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Developing a Marketing Mindset for Business Growth | Nutcracker Agency
Marketing

Developing a new marketing mindset

5 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

How to Identify and Target Your Ideal Audience | Nutcracker
Content Marketing & SEO

How to Identify and Target Your Ideal Audience | Nutcracker

5 min read

Jenny Knighting | CEO & Founder
Jenny Knighting

CEO & Founder

5 Digital Marketing Best Practices That Actually Move the Needle
Marketing

5 digital marketing best practices

5 min read

Alvin Kibalama | Digital Marketing Manager
Alvin Kibalama

Senior Digital Marketing Manager

Branding Lessons from Charlie Mullins: How Pimlico Plumbers Achieved Iconic Status
Marketing

Branding Lessons from Charlie Mullins: How Pimlico Plumbers Achieved Iconic Status

5 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content

Content marketing and search engine optimisation needn’t be a minefield. Here are 10 simple steps to boost your SEO and get your brand out there in 2025.
Content Marketing & SEO

10 Simple Steps to Boost Your SEO in 2025

7 min read

Charlotte Delaney | Head of Content
Charlotte Delaney

Head of Content