News, Views & Opinions
Interview with Head of Client Services, Rebecca East
At Nutcracker Agency, our clients are the most important part of everything we do – their goals, aspirations, achievements and successes – each one is personal to us and we continually strive to be better than we were yesterday to unlock more leads and further growth.
Recently promoted to Head of Client Services, Rebecca is committed to building strong community and client relations, and she plays an integral role at Nutcracker Agency. Setting and exceeding client expectations and deliverables every step of the way, she honestly has a strategic brain like no other, so we caught up with her to find out more about her Nutcracker journey.
Congrats on the promotion, Rebecca! You’ll have been at Nutcracker for three years in June, so we’re dying to hear what it is that you like best about your job?
The variety in the every day – no day is the same and I love that. New challenges are what really excites me and that’s a big thing we have in abundance here at Nutcracker!
What’s your favourite thing about Nutcracker Agency?
How hard we all work – it truly is a testament to the vision for Nutcracker that our Founder, Jenny, has, but also how she leads by example with everything that she does.
So, so true. What’s the most important part of your role?
Building long-lasting relationships with clients and producing great work.
What’s your favourite type of client and which sector?
B2B and technology, but my favourite type of clients are those that offer a real USP that I can get behind. I love a truly unique product or service/purpose.
YES! What would be your dream client?
Outside of those I’m already working on?! Probably another exciting tech start up.
What’s your favourite social media platform and why?
LinkedIn and Twitter – I love the networking aspect of LinkedIn and how you can use the platform to generate leads, new business and build awareness and relationships. We’ve had a client start with us recently that has gone from 0-700+ followers in just over two months because the team individually had a really engaged network on LinkedIn – but prior to their work with us, they weren’t sharing any company updates. I know – silly, eh?
We’ll give them a look, thank you. What’s your one piece of advice for these platforms?
For LinkedIn, don’t be afraid of self-promotion – if you don’t do it, how on earth do you expect to get noticed?
For Twitter, read and engage. Start conversations. At the end of the day, we’re all human and humans are behind the @ and they like to chat.
Why do you think some businesses fail to bring in results from their marketing? What can they do differently?
They’re too rigid. They do what they always have done and expect to get/generate results. If you aren’t constantly adapting what you do and trying new approaches, then you’re doing it ALL wrong. Marketing is all about testing. Learning from results. And doing things differently…
Great advice. What’s your one piece of advice that you’d give to businesses when it comes to marketing?
Just do it. Credit to Nike for that one. It doesn’t matter where you start, or what budgets you have. With everything and all the platforms that are available, there’s always something you can do to stand out and connect with your target market. None of us are afraid to muck in, help out and try new things. We’re constantly challenging ourselves!
If you hadn’t worked for a marketing agency, what other profession might you have taken?
Don’t get me started on that one. Don’t get me wrong I love marketing and really do believe I’ve found my calling but I mean, how long is a piece of wool? I would try anything – I LOVE learning knew things.
If you could sum up Nutcracker Agency in three words, what would it be?
In two words – positively marvellous.
Do you have any hidden talents?
Malaphors. I’m brilliant at pulling together unintentional blended idioms and phrases – like a duck in headlights! Check out the r/malaphor thread on Reddit if you want to find out more.
Ready to take your business to the next level? Learn new strategies for growth? And work with a team that will become part of your company not just an extension? Email firstname.lastname@example.org to find our more.