Our views on B2B Business Growth , Marketing & Sales
nx3 sessions: Why your brand messaging isn't working
In the fourth episode of The nx3 sessions, Jenny Knighting and Alvin Kibalama explore why so many B2B brands sound exactly like their competitors and how that "beige" messaging is quietly killing their growth.
The conversation starts with the "Why". Jenny explains that if you can’t articulate why your service matters without using acronyms and fluff, you haven't nailed your messaging. When messaging is diluted and one-dimensional, it becomes transactional rather than human-first. We believe that anyone can understand their product, but an expert truly understands their audience.
nx3 sessions: 3 reasons why marketing fails
In the third episode of The nx3 sessions, Jenny Knighting and Alvin Kibalama unpack why marketing plans that look great on paper still fall flat. Not because teams aren’t trying. Not because budgets are too small. It’s because the basics are shaky, or missing altogether.
They zero in on three things that decide whether marketing works or quietly bleeds money: messaging, personas, and execution. Miss one, and the whole thing grinds to a halt. The conversation covers why most businesses can’t name their real “gold nugget” customers, how busywork gets mistaken for progress, and why the Rule of 7 keeps getting ignored even though it explains half the pipeline problems people complain about.
nx3 sessions: Why it's hard for marketing and business leaders to set strategy
In the second episode of The nx3 sessions, our founder Jenny Knighting and digital marketing lead Alvin Kibalama unpack why why so many plans quietly fall apart once execution starts. Strategy turns into a folder. Marketing runs ahead. Sales does its own thing. Leadership wonders why momentum keeps stalling.
If you’ve ever felt like your B2B marketing strategy made sense at the time but doesn’t quite line up with how your team actually works day to day, you’ll recognise this conversation.
nx3 sessions: Why most marketing leaders are still stuck in 2010
In the first episode of The nx3 sessions, our founderJenny Knighting and Alvin Kibalama unpack why founders and marketing leaders so often confuse tactics with strategy, and how that mistake quietly stalls growth.
The conversation explores how marketing has shifted from sales-led execution to strategy-led decision-making, why relationship building matters more than short-term wins, and how misalignment between sales and marketing is usually a symptom of missing direction.
It's Just Business Podcast with Dana Dowdell and Russ Harlow
How do I convert leads into business? How do I inspire and influence my audience? How do I connect and engage with potential clients and customers? In Dana Dowdell's and Russ Harlow's It's Just Business Podcast, Nutcracker Agency's Founder & CEO Jenny Knighting discusses marketing, branding, and standing out from the crowd in a sea of noise and choices.
Money Making Mothers with Karla Edwards
Speaking to Karla Edwards on the Money Making Mothers podcast, our CEO & Founder Jenny Knighting shares her insight on running a business as a parent and the many challenges she’s faced along the way.
Real Life Buyer with Dave Barr
In David Barr's Real Life Buyer podcast, Nutcracker Agency's CEO & Founder Jenny Knighting explores how selecting and purchasing the services of a marketing agency can have a massive impact upon your business - as long as you select the right company.
The Creative Curse with Lauren Duffy
Talking with Lauren Duffy on The Creative Curse podcast, Jenny Knighting discusses the ongoing impact the pandemic has had on marketing and what advice she’d give to young creatives trying to start their careers during Covid-19.
Inspiration Nation with Joe Noya
Joining Joe Noya on the Inspiration Nation podcast, Nutcracker Agency‘s CEO & Founder Jenny Knighting discusses how to master your marketing, fulfil your potential and achieve your dreams.
How To Find Your Why with Ted Lawlor
In the next installation of the If Only They Knew podcast with Ted Lawlor, Nutcracker Agency‘s CEO and Founder Jenny Knighting explores the importance of understanding why you want to start a business as a young entrepreneur and how you might go about achieving it.
Happiness And Humans with The Happiness Index
In The Happiness Index’s new podcast, Happiness and Humans hosted by Matt Phelan, Nutcracker Agency‘s CEO and Founder Jenny Knighting talks us through her thoughts on how to create a thriving culture with a nurturing environment and honesty…
Driving B2B Sales Revenue with David Masover
In Episode 20 of David Masover's Driving B2B Sales Revenue podcast our CEO & Founder Jenny Knighting unveils how your sales and marketing teams are the key to unlocking new leads, talks us through Nutcracker's journey over the past six months and how a key anecdote shaped her sales career.