How we cut Printt's ad spend by £93k and boosted ROI 47%

Printt is an online printing platform that offers delivery or click & collect fulfilment for documents, whether a single page or multiple copies of a dissertation.

Competitors were eating away at their user base by actively targeting their key demographics and branded Google search terms. Meanwhile, Printt were relying on paid website traffic to drive orders, and seeing their growth stall as other printing businesses actively pursued agreater share of the online market.

Philip Balkanski, Printt’s Head of Product, refused to settle for their current marketposition: “We have to beat them and compete for market share. We want to make Printt the go-to platform for online printing, if not the first thing people think of when they need to print.”

Philip knew that they had to actively take ontheir competitors if Printt was going to continue to grow, and totake the market share that it wanted. It was going to take a strategic, data-driven, integrated campaign to capture the attention and spend of Printt’s ideal customers.

That’s why they came to Nutcracker.

Our approach

To appear higher up in prospects’ typical Google searches like ‘Printing near me’,Printt needed to increase their local online authority.

We started by working with Printt to define their ideal customer, and we gathered data for insights into their buying behaviour, so that we could optimise brand and conversion messaging across Google Ads, the Printt website, and social media channels.

To increase the business’s online presence for local searches throughout the country, we used hyperlocal Google Search ad campaigns to target specific areas across the UK.

We complemented those ad campaigns with locally relevant content like guides to printing in specific towns and cities, to reinforce the authority of the website in Google searches for those locations.

The results

While spending £93k less on Google Ads, we increased the business’s return on ad spend (ROAS) by 47%, for a 200% monthly ROAS, driven by 19,200 confirmed orders.

With a dependable revenue stream and growing order volumes, Printt’sfounders were able to focus on growing the business and its offering in the UK and overseas. 

The campaign data we gathered was also useful for the founders in negotiating with local printers for their click & collect offering, proving the volume of demand to justify new partnerships.

Philip was delighted with the transformation that we brought: "We were impressed with the results and how the digital team at Nutcracker worked with us to achieve our goals. We highly recommend their services to anyone looking to increase their online presence."

Have your Google Ad or local SEO been delivering poorly, or do you feel like your digital marketing should be delivering more and better results for a lower budget? Or, have you not yet launched a digital campaign, but want to drive more leads and enquiries to your site?

Nutcracker Digital starts with your commercial goals and works backwards, finding out where you need to be and the best way to get you there. Our approach to digital underpins everything, to maximise your results at every step on your customer’s journey.

Start with an audit, competitor evaluation, and audience analysis, and begin planning your digital marketing outreach.

Email our CEO at jenny.knighting@nutcrackeragency.com to discuss your business goals, and to see if we’re the partner to transform your digital marketing.