Creating websites that help businesses grow
In a world where 70% of the typical B2B buying process is complete before Sales get to engage with a prospect, online presentation has never been more important.
These six businesses realised that their websites weren’t presenting the image that they wanted them to, weren’t giving the best account of their offering, and weren’t doing their brands justice.
This is how Nutcracker helped them transform their online presence, turning outdated websites into powerful platforms that fuelled business growth and expanded their market share.
Rosetone Furniture Sales
A popular furniture business had two very well-established arms — bespoke, contracted furniture for some of UK’s best known hospitality firms, and hire furniture for event companies, including sought-after wedding venues. However, Rosetone knew they could grow even more by making their furniture offerings digitally available. They just needed the platform to do so.
After working with Nutcracker on successful PPC and lead generation campaigns, they approached us to lead on the design and development of their new e-commerce website. They wanted to stay on-brand with the well-established Rosetone identity, while ensuring the website prioritised user experience — a sleek, easy-to-use platform for the business as well as their customer, that would be the foundation of their online sales. The website also needed to integrate with their internal systems, and elevate delivery capabilities such as location calculation and global capabilities.
“The new e-commerce website Nutcracker have built has opened up loads of new opportunities. They really get our business, work brilliantly with the team, and are always open to adapting strategy to keep us moving forward. We couldn't be happier and we're super excited to see what's next.” - Warren Greaney, CEO at Rosetone Contract Furniture
Head to Rosetone Furniture Sales’ site to see it for yourself.
CMC Partners
CMC Partners are a London-based recruitment firm, who work with US-based construction, finance, and data firms to source the highest quality executive talent for their businesses. Their brand was high-end and slick, having recently developed — and later enhanced — through Nutcracker’s social media, design and marketing collateral.
However, the website didn’t yet reflect this elevated brand, and our client understood that this was the necessary next step.
The main goal was to achieve a modern, fresh feel that enticed users and was instantly recognisable as ‘CMC’, with dynamic visuals, engaging copy, and an energy that jumped out of the screen.
We worked with Managing Director, Jack Gillanders, to really understand the look and feel he wanted CMC Partners’ branding to encompass, and subsequently wrote, designed, and built a brand-new website, with both aesthetics and functionality in mind.
“Our new site offers clearer navigation, improved functionality, and updated content that showcases our journey - and more importantly, the results we help deliver.” - Jack Gillanders, Founder & MD
Click here to see CMC Partners’ website in action.
Zano Controls
Nutcracker and Zano Controls were the ultimate marketing partnership. From strategy and sales to social media and so much more, we partnered together to build their market-leading brand. When we switched to a new email marketing platform to drive sales, we needed to upgrade their website with the e-commerce capabilities to support it.
As a leading electrical manufacturer, their branding was strong and recognisable, but their website’s functionality was limiting sales. They needed to move to a new platform that enabled smart, integrated marketing, alongside easy-to-use e-commerce capabilities, all with elevated visuals and marketing materials.
We wrote, designed, and developed the ultimate electricals e-commerce site, which integrated with their wider marketing platforms seamlessly, allowing for intelligent workflows and an easy-to-use online sales platform for their sales team.
Since its creation, this website has opened opportunities for direct sales and communication with electricians and tradespeople, working side-by-side with the brand’s existing relationships with wholesalers.
“Nutcracker is an award-winning marketing agency for good reason. Jenny and the team are exceptional. With their skills, passion, and dedication, they really are the only team for the job.” – Mark Lewin, CEO
Head to Zano Controls’ website, here.
Access 4 u
Scaffolding business Access 4 u were looking for growth, and they knew it had to start with their digital presence. Their existing website was functional, but its dated appearance and clunky user experience meant it was missing out on enquiries.
The company’s new director had come with a particular enthusiasm and drive for growth, and wanted the company’s website to reflect that. The website didn’t do justice to their modern ways of working, and it was a priority to change that.
From the creation of a sitemap and wireframe, to rewriting the full website copy, to designing and developing the new site, in just a few months Access4u had a refreshed, impactful, and easy-to-navigate website.
“A big thanks to the team at Nutcracker Agency for working closely with us to bring our vision to life, creating a platform that truly reflects who we are and what we do.” - Harry Webster, Director at Access 4 U
Skilltech Solutions
Endpoint assessment software provider Skilltech Solutions had recently rebranded, but the website didn’t reflect that evolution. It felt outdated, and it didn’t have the functionality they needed to control it from the back end.
They wanted a website that they could easily update, and that they could integrate with their current HubSpot CRM, so a HubSpot-built website was the clear choice. The platform also had the SEO technical setup and plug ins they needed for optimal website performance.
Skilltech Solutions already had a long-standing, trusted partnership with Nutcracker, so they turned to us to write, design, and develop their website — a website that we continue to manage, supported by a content strategy that continues to drive up their website rankings. Their new website now holds all the features that both they and their clients want, such as sector-specific spotlights, case studies, and easy access to their online portals.
“Our website is sleeker, smarter and full of relevant information that will empower users to make better decisions to help apprentices. We would highly recommend Nutcracker to anyone looking for an agency, we really value our relationship with the team at Nutcracker and can’t thank them enough for all that they do for us.” - Libby Timms, Customer Success Project Manager
Oldeani
Branded merchandise designer Oldeani have brilliant products, but were limited in how they brought them to market. Their website didn’t have the technical setup needed to effectively sell their products, and the look and feel simply wasn’t on par with their competitors’.
Sustainability is also one of the business’s deepest motivators, and for brands with that priority, a well-designed website is essential to reflect their values, mission, and goals.
That’s where the Nutcracker team came in.
Oldeani needed an e-commerce website for their promotional store, in which they had complete access and control when uploading new products and stock levels, etc. Ultimately, we agreed on a WordPress website, as it would best provide the functionalities that the team needed. Following the content writing, design, and build, the new site had all the visual elements of a high-end, sustainable store, with the functionalities to match.
“We’ve had some very positive feedback from clients. The website has been in development for a number of months and we are pleased with the result.” - Malcolm Fritschy, MD.
Head to Oldeani’s website to have a look.
Is it time that your brand claimed more market share with a website that helps you stand out from the crowd?
Nutcracker has created, updated, and refreshed, some of the UK’s most exciting, ambitious, and innovative brands, turning new entrants to market leaders, and taking brands from flying under the radar to setting the agenda.
Email our CEO at jenny.knighting@nutcrackeragency.com to discuss your business goals, and to see if we’re the partner to transform your brand.
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