Marketing Strategy Masterclass: The brutal truth about why yours isn’t working

Date: Thu, 06 Nov | Time: 12:00 - 13:00 GMT | Location: Online

About this masterclass

Do you have a marketing strategy? Many businesses think they do. What they really have is a set of disconnected tasks that never add up to growth.

Are you doing strategy or a to-do list?

So how do you tell the difference? Start with the outcomes. If you recognise any of the situations below, the problem is strategic, not tactical.

Examples you might recognise

• The SaaS company spending £500,000 a year on digital marketing and seeing no growth.
• The professional services firm spending £15,000 a month on Google Ads with almost no ROI.
• The B2B market leader that lost 30% of its market share when new competitors showed up.
• Teams throwing budget, time, and energy at activity that builds no pipeline at all.
  
  If this sounds familiar, you probably don’t have a strategy. You’ve got activity without direction.

What you will learn

• Why most businesses confuse tactics with strategy.
• The hidden gaps that quietly undermine marketing efforts.
• A practical framework for building a strategy that actually works.
• How to evolve strategy over time to sustain growth.

Speaker

Jenny Knighting, CEO and Founder, Nutcracker Agency

Struggling to stand out from the crowd? Jenny will build your brand, raise your profile, and boost your ROI with her inspiring, visionary attitude and wealth of experience. A sales and marketing force to be reckoned with, our CEO thrives on helping businesses reach and exceed goals, disrupt the current marketplace and leave the competition in its tracks. Managing the overall operations at Nutcracker, Jenny develops and approves high-quality business strategies to align with short- and long-term objectives while also initiating and generating new business partnerships and driving profitability.