How 5 Entrepreneurs Grew Their Business

If you're searching for how to grow your business in today’s crowded B2B marketplace, start by stealing these five battle‑tested moves from entrepreneurs who have already walked the path.

Scale, scale, scale – it might be the magic word, but how do you make it happen? We spoke to five inspiring founders and asked exactly that: “How did you grow your business?” Their answers prove there’s no single route to success, but there are clear patterns you can replicate.

1. Buy out the competition to accelerate growth

“It was the best decision I ever made.” – Geneviéve Zawada, Professional Matchmaker & Owner of Elect Club

When Geneviéve bought one of her closest rivals, she instantly merged the best ideas from her two agencies, opened new revenue streams for members and generated the best two months of sign‑ups in two years.

What does this means for you?

A full buy‑out isn’t the only play. Strategic partnerships or partial acquisitions can deliver the same business‑growth uplift without the upfront capital.

2. Go online‑only and scale without borders

“We were then able to focus more on growing and less on managing the business.” – David Bird, Founder of Online Mortgage Advisor

David’s original brick‑and‑mortar price comparison model strained under operational costs. By pivoting to a pure digital service, rebranding and outsourcing specialist advice, he aligned overheads directly with traffic growth.

What does this means for you?

Moving online unlocks limitless reach, but it also demands a sales and lead generation engine that can convert global interest into revenue.

3. Build a public profile that magnetises customers

“Treat people like people and an ordinary business can become an extraordinary story.” – Ed Tyson, Founder of the Institute of 3D Printing

Ed scaled multiple product ventures by prioritising personal visibility – guest articles, niche podcasts and social proof that positioned him as the authority in 3D printing.

What does this means for you?

Whether it’s PR, thought‑leadership content or LinkedIn presence, your brand story must live where your prospects hang out. Visibility fuels trust; trust fuels conversions.

4. Think global from day one

“Don’t think small. Know where you’re going to sell next and plan years ahead.” – Paul Currie, Founder of The Lakes Distillery

Paul baked international scalability into his spirits brand from day one – from naming to packaging – making it easier to enter new markets at speed.

What does this means for you?

Even if you’re currently UK‑only, map future expansion and build assets (name checks, domain strategy, multilingual content) that won’t need expensive rewrites later.

5. Delegate the repeat work and free up creativity

“If it’s repeated, I allocate it to someone else.” – Jenny Knighting, Founder & CEO, Nutcracker Agency

Jenny’s delegation mantra freed her team to focus on strategic, creative tasks while routine jobs moved to trusted partners and automation.

What this means for you: Audit every recurring task. Outsource, systemise or automate anything that doesn’t directly create value so you can pour time into the activities that generate qualified leads.

Turning lessons into leads

Business scaling isn’t about one silver bullet. It’s the compound effect of smart choices: acquiring strategically, digitising operations, owning your narrative, thinking bigger than borders and ruthlessly outsourcing the busywork.

Ready to apply these lessons to your own growth curve? Our NX3 framework fuses strategy, creativity and digital expertise to turn visibility into tangible sales results.

Book a free marketing audit to uncover quick‑win opportunities and longer‑term plays for lead generation – or call us on 020 3941 0305 and let’s talk growth. Generate qualified leads | free marketing audit

Author: Charlotte Delaney, Chief Storyteller