For each question, check the box that most closely matches your answer

Section One: Branding

Let’s look at your brand, the bridge between your business and your customers

1. Does your brand truly set itself apart from competitors? Be honest.

2. Have you built a brand marketing strategy that aligns with your business?

3. Have you identified your target audience?

4. Are you enforcing your brand consistency on and offline?

For each question, check the box that most closely matches your answer

Section Two: Leads

It’s time to generate leads, keep them warm and close a sale

1. Are you confident that your product is reaching your audience?

2. Are you qualifying leads?

3. Do you use inbound or outbound marketing to generate leads?

4. Is your call to action always visible?

For each question, check the box that most closely matches your answer

Section Three: Sales

Build relationships, provide solutions, generate leads

1. How do you manage your leads?

2. Is your sales process a well-oiled machine?

3. Are your lead expectations meeting the reality?

4. Is your sales team fully aligned with your marketing team?

For each question, check the box that most closely matches your answer

Section Four: Retention

Over 65% of your business comes from existing customers – retain them, reap rewards

1. Are you keeping loyal customers engaged with special offers, frequent communication and strong relationships?

2. Is upselling to previous customers an important part of your marketing strategy?

3. Do you regularly ask for feedback from past consumers?

4. Do you have a customer loyalty programme?

For each question, check the box that most closely matches your answer

Section Five: IMPLENTATION

Developing a marketing plan is one thing, but ensuring it’s successfully implemented is another

1. Have you lost money on a poorly-executed marketing strategy?

2. Do you have someone on your team who is solely responsible for implementing your marketing plan?

3. Are your marketing plans regularly delivered too late, due to poor implementation?

4. Do you work to a strict timeline and communicate this to your team?

For each question, check the box that most closely matches your answer

Section Six: Reporting

Track your marketing efforts and increase revenue by 25% in 12 months

1. You can’t manage what you don’t measure – how often do you review your strategy?

2. Do you tie your metrics to the overall business objectives for your marketing efforts?

3. Are you regularly meeting with your team to discuss and review the process?

4. When your marketing efforts don’t produce the desired results, do you look for ways to improve and refine?

For each question, check the box that most closely matches your answer

Section Seven: PROFIT IMPROVEMENT

Increase sales revenue and decrease costs with the right expertise

1. Are you spending more money on finding new customers rather than retaining current customers?

2. Increasing sales conversion will boost business profits. But do you know what percentage of new leads convert to a sale?

3. Do you regularly review your overhead expenses?

4. Have you explored ways to expand into new markets?

Your next step:

Thank you taking part in our marketing health check – you are already on your way to unearthing new opportunities and leads for your business. Simply leave your email address in the box below and we will send our bespoke report within three working days.