Facebook: unlock its potential
The big blue F is an incredibly powerful marketing tool, allowing your business to reach your customers on a much more intimate level. But what’s your plan?
Alongside its rivals, LinkedIn and Twitter, Facebook can have a positive impact on your customer relationships, referrals, reputation and brand awareness, but is your business taking full advantage of it? Yes, even those of you with B2Bs…
Start with a Page
Whether your business is already lapping up the commercial offerings from Facebook, or you’re just taking your first step, 2.45 billion monthly active users are there for the taking. OK, not all of them will be part of your target audience, but some will be. And with 74% of them logging on every day, your brand needs to be seen. Starting with your Facebook Page.
As the gateway for your business to market on this platform, a Facebook Page is a public presence similar to a personal profile, allowing fans to ‘like’ your company and engage with the content you share. But it’s also more than that. It’s a platform where you can collect detailed audience insights and demographics and provide another avenue for customer service. However, true and authentic Facebook marketing requires consistent, long-term commitment that builds a real connection with your consumers. Which in turn, develops brand loyalty. The key is to think about the type of content your audience will respond to – make Facebook about them rather than your business.
These days, we all know that people look online to find businesses to buy from. Gone are the days of the Yellow Pages – the customer journey now often starts on social media. And if your Facebook Page is teeming with testimonials, great content and an active voice, customers are more likely to do business with you. More than they would with a poorly run or non-responsive page.
Remember, business-decision makers spend 74% more time on Facebook compared to other people – if you’re not present, you’ll miss out.
Is that it?
Nope. Facebook ads are also an incredible way of connecting with more people, building awareness, boosting website traffic, generating leads and driving conversions. And the good news is, they are relatively inexpensive, particularly compared to Twitter, traditional print, TV or radio ads. Plus, they are 1,000x more targeted, so you can be sure you are reaching the right consumers.
And don’t forget Facebook Groups that centre around specific and relevant topics for a highly segmented and interested audience. Either create your own to encourage your fans to build a strong community or join some as your Page to promote your content, learn more about your customers’ preferences and capture the interest of common audiences. Hence, boosting your fans.
While LinkedIn may seem like the only platform for targeting professionals, 65% of B2B marketers are using the platform to effectively engage their target audience. Are you one of them?
Choose your goals, how you’ll measure them and then track your results. If your strategy isn’t working, email firstname.lastname@example.org and we can make Facebook your go-to platform for new leads. Be one of the 90 million business already reaping the benefits of the platform – whether you’re B2B or B2C, we have a plan for you.